The importance of a sustainable mindset

After water, tea is the most popular drink in the world. About 100 million cups are drunk every day in the UK alone, accounting for almost 36 billion cups a year, according to the International Tea Committee. The vast majority of tea drinkers around the world use electric kettles, which means that an astronomical number of kettles are used for tea making every day in the world!

According to Chris Goodall, author of 'How to Live a Low Carbon Life', an electric kettle consumes over 4% (!) Of the annual electricity consumption of a household. This is because on average twice as much water is boiled as is actually needed, which leads to an enormous waste of energy, water, money and time. Especially if the water is boiled again half an hour later to make a second cup of tea. In the UK alone, around 3,500 tons of unnecessary CO2 are emitted every day.

The packaging waste, which is mainly caused by the environmentally harmful capsules in conventional tea machines, is also an environmental problem. According to EuroStat, the estimated packaging waste in the EU in 2018 was an average of 174 kg per inhabitant (from 67.8 kg per inhabitant in Croatia to 227.5 kg per inhabitant in Germany).

Our solutions

The world needs more sustainable solutions. Global resources must be conserved and waste reduced.

At BRU, we bring a sustainable mindset to everything we do-including our tea-brewed machine, our teas, how we choose our suppliers, to the packaging of our products.

Our innovative BRU Maker One tea machine works O,HNE capsules, with both loose tea and sachet tea! It only heats exactly the amount of water you need for your cup of tea to the temperature you choose-a smart solution to save water, energy, time & money, with minimal waste and maximum comfort.

In manufacturing our tea-making machines and procuring our tea, we look for green organizations that care about sustainability as much as we do.

We take a responsible approach to our packaging and, wherever possible, use materials that reduce our environmental impact and our environmental footprint. We try to procure materials that can be recycled (for example, cardboard), minimize the use of plastic and do not use polystyrene.

We are a Swiss-based company that cares about the global environment and believe that concrete action on sustainability is something we all need to work on.

We hope you will join us on our journey!