The importance of a sustainable mindset

The importance of a sustainability mindset

Tea is, after water, the most popular drink in the world. According to the International Tea Committee, around 100 million cups are drunk every day in the UK alone, amounting to almost 36 billion cups per year. Yet the vast majority of tea drinkers around the world use electric kettles, which means that an astronomical number of kettles are used to make tea every day worldwide!

According to Chris Goodall, author of 'How to Live a Low Carbon Life', an electric kettle consumes over 4% (!) of a household's annual electricity consumption. This is because, on average, twice as much water is boiled as is actually used, resulting in a huge waste of energy, water, money and time. Especially when the water is boiled again half an hour later to make a second cup of tea. In the UK alone, around 3,500 tons of unnecessary CO2 are emitted every day.

Packaging waste, which is mainly caused by the environmentally harmful capsules in conventional tea machines, is also an environmental problem. According to EuroStat, the estimated packaging waste in the EU in 2018 amounted to an average of 174 kg per inhabitant (from 67.8 kg per inhabitant in Croatia to 227.5 kg per inhabitant in Germany).


Our solutions

The world needs more sustainable solutions. Global resources must be conserved and waste reduced.

At BRU, we bring a sustainable mindset to everything we do - including our tea brewing machine, our tea varieties, how we choose our suppliers, right down to the packaging of our products.

Our innovative BRU Maker One tea maker works WITHOUT capsules, with both loose tea and tea bags! It only heats the exact amount of water you need for your cup of tea to the temperature you choose - a smart solution to save water, energy, time & money, with minimal waste and maximum convenience.

When manufacturing our tea brewing machines and sourcing our tea, we look for environmentally friendly organizations that care about sustainability as much as we do.

We take a responsible approach to our packaging and wherever possible use materials that reduce our environmental impact and footprint. We try to source materials that can be recycled (for example cardboard), minimize the use of plastic and do not use polystyrene.

We are a Swiss-based company that cares about the global environment and believe that concrete action on sustainability is something we all need to work on.


We hope that you will join us on our journey!

Read more

Why is Sencha green tea so special and how do you make it?
Bogdan Krinitchko

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.